G-Shock teams up with DGK and Alife

G-Shock has teamed up with iconic skate brand DGK, to create a timepiece to fill the void for rugged watches with skateboarders in mind. Founded by professional street skateboarder Stevie Williams, DGK is best known for its irreverent style and groundbreaking designs. The GX56DGK-1 fuses that eclectic approach with the most shock resistant watch in G-Shock history.

The G-Shock X DGK watch commands attention with its striking royal purple and black colourway. Complete with a reverse purple LCD, the GX56DGK-1 features a new triple density, triple layer structure for peak performing shock resistance. Two layers of hard urethane protect against external shock, while an inner third layer of soft urethane expands and contracts as pressure is applied to absorb impact on the inside.
“Casio G-Shock is a timeless brand that fits perfectly into my everyday life – from skating to business, to just hanging out,” said Stevie Williams, Pro Skater and Founder of DGK. “The DGK x G-SHOCK collaboration was a natural fit – I like that it’s edgy with a classic design. This watch keeps me on point and on time, everywhere I go.”
To minimize the chance of detachment when the watch is dropped, lug screws securely fasten the band to the case and the buckle to the band for added protection. In addition to unrivaled shock resistance, the GX56DGK-1 features advanced self-charging, tough solar power technology for unwavering reliability.
Additional G-Shock X DGK features include: a tiny, solar panel combined with a large-capacity rechargeable battery enabling a variety of energy-hungry functions to operate smoothly, mud resistance, full auto EL backlight, world time (31TZ/48 City + UTC), 4 daily alarms and 1 snooze alarm, hourly time signal, 1/100th sec. stopwatch, countdown timer, 12/24 hr. formats, battery power indicator, power saving function and mineral glass face for increased scratch resistance.

G-Shock has also  partnered with the pivotal downtown New York lifestyle brand Alife, to produce a limited edition timepiece that follows the design language of all Alife products, whilst maintaining the G-Shock’s inimitable standards in water and shock resistance. A first time partnership, the new G5500AL-1 perfectly mirrors the classic, bold, clean and technical advancements native to both G-Shock and Alife.
“We are very demanding when it comes to the work Alife produces. We see this collaboration as Casio’s recognition of Alife’s worldwide influence. It is a compliment and an acknowledgment of our work,” said Robert Cristofaro, cofounder of Alife. “It is very exciting and another step in the direction that the Alife brand is headed in the future.”
Distinctively black on black, the G-Shock X Alife watch features a striking reverse LCD paired with understated white detailing. The advanced feature of self-charging, tough solar power technology makes the G5500AL-1 both smart and attractive.

Guide Price: £150.00