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Off The Wall for 50 Years

Off The Wall for 50 Years

By: Brandon Funes

In March of 1966, the Van Doren brothers created the casual sneaker that would later be iconic for action-sport, street, and music culture. On the first day the store opened, 16 customers came in and ordered their own customised shoes. Upon pickup, the customers were surprised to hear that the registers had not been set up yet. They were given the shoes and asked to come back and pay another day. All 16 customers eventually came back to pay for their shoes.

In March of 1966, the Van Doren brothers created the casual sneaker that would later be iconic for action-sport, street, and music culture. On the first day the store opened, sixteen customers came in and ordered their own customised shoes. Upon pickup, the customers were surprised to hear that the registers had not been set up yet. They were given the shoes and asked to come back and pay another day. All sixteen customers eventually came back to pay for their shoes. This foreshadowing of customer loyalty would continue to be seen for fifty years.

Now a multi-billion dollar brand that collaborates with companies like Disney, one might ask how Vans continues to thrive. From tremendous support from Southern California’s youth during the rise of the skateboarding scene to global appeal with its feature in the movie Fast Times at Ridgemont High, a reason why Vans has remained in the hearts and on the feet of many is because the brand has always encouraged the people who wear them to have their own artistic take on the shoe. Which is why we’ve seen the same shoe in over thousands of variations of prints and why we continue to see people walking around with their own artistic take on the shoe.

People who wear vans cannot be assimilated together. Each person’s take on the way they wear their vans make each person unique. The company embraces individualism and has a deep understanding of what it means to be bold and original or, as they have coined it, “Off the Wall.” Because of this we will continue to be saying things like “Damn Daniel! Back at it again with the white Vans!” (see viral video) for many more years to come.