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Maxivive Lagos in London

Maxivive Lagos in London

By: Gina LoPresti

Babatunde Oyeyemi is the designer and creative director behind the emerging Lagos-based fashion brand Maxivive. He studied at the Federal University of Agriculture, Abeokuta and has had a busy and extremely successful past two years.

Babatunde Oyeyemi is the designer and creative director behind the emerging Lagos-based fashion brand Maxivive. He studied at the Federal University of Agriculture, Abeokuta and has had a busy and extremely successful past two years.

Oyeyemi showed at Lagos Fashion & Design Week (LFDW) in 2014. The collection was inspired by the Nigerian rainy reason. Oyeyemi optedpair  knitted wooly hats with African fabrics in traditional tan, brown and rust. He also used clear, technical raincoat fabric which was layered over the printed fabrics and shown alone.

In 2015 Maxivive was back at LFDW where he featured his SS16 collection. The collection focussed on neutral colours: cream, charcoal grey, white, navy, and black. Some prints were present, also in subdued hues and this season there was more layering and draping were prominent throughout the collection.

Continuing his success, in August 2015 the Nigerian designer released a spinoff of his Maxivive brand called MXVV. The aesthetic of his diffuiosn line is more sporty, more urban. It has a lower price point as well, making it more accessible to a greater amount of people. Almost the whole collection is made of a mesh material and it's completely monochromatic, utilising only black and white. It is also heavily logoed, showcasing "Maxivive" in a cluster of geometric blocks.

I asked Babatunde what inspired him to create a second brand.

"MXVV was created out of the need for an original indigenous sport brand that can produce sporty clothing for the purpose they are needed for and also bearing in mind the weather conditions and other necessary local factors that determine what people buy and wear."

Maxivive also showd at  South Africa Menswear Week 2016. Babatunde was one of five Nigerian designers who presented at the largest Menswear Fashion Week in Africa. His collection featured mostly matching tops and bottoms in shinyand iridescent textiles. There were elements of black, grey, and dark green, as well as bold colours reds and oranges. Sharp blazers and tailored trousers were shown as well as sportier zip-up jackets and shorts. In addition to clothes, Maxivive designed his own footwear; a pair of slip-ons in iridescent green to match the clothes' textile with a black elastic strap and wine-coloured sole.

Most recently, Maxivive had the chance to display at the International Fashion Showcase (IFS) 2016 in London. The event is part of the British Council and the British Fashion Council initiative that features designs from emerging designers all over the world. 24 countries were represented this year.

I asked Babatunde how it felt to show at IFS 2016 and about the differences between showing in London and his home country, Nigeria.

"It felt so good showing in London at the International Fashion Showcase, London Fashion Week. It was an experience we couldn't have traded for anything. All thanks to British Council Nigeria and Lagos Fashion and Design Week for making it possible... Showing in Nigeria and in London brings different results and are both great experiences we can not trade for anything ever."