Would you believe that the iconic boot is now a golden 50 years old?? And ith this, Dr. Martens are pleased to announce the launch of their 50th Anniversary campaign, celebrating the birth of the 1460 boot (named after the day of it’s first production on 1st April 1960) with some incredible, original music content.
MC5/D.O.A
Black Rebel Motorcycle Club
Dr Martens and music have been closely associated for 50 years, and to celebrate this milestone birthday, the brand has enlisted ten contemporary artists to re-record their takes on ten cult classic songs. In addition ten film directors have come on board to create innovative, original videos to accompany the tracks. The result is a collection of music and videos that reflect the broad range of groups who have adopted and customised Dr. Martens over the last 50 years. All tracks and videos can be downloaded for free, exclusively from the Dr. Martens website: www.drmartens.com
The artists involved in this mix of new bands covering old (and even old covering new!) are:
Baraka Som Sistema covering: Buffalo Stance by Neneh Cherry
The Duke Spirit covering: If The Kids are United by Sham 69/The Cramps
Black Rebel Motorcycle Club covering: Dirty Old Town by The Pogues
Dam Funk covering: The Things Dreams are Made Of by The Human League
Raveonettes covering: I Wanna Be Adored by Stone Roses
Cinematic Orchestra covering: Lilac Wine by Jeff Buckley
NASA covering: Chase the Devil by Max Romeo
Noisettes covering: Ever Fallen in Love by The Buzzcocks
Verbal covering: Cherry Bomb by The Runaways
MC5’s Michael Davis & D.O.A covering: Something Is Not Right With Me by Cold War Kids
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